Media Marketing

Speak to gamers like a gamer

Standard advertising formats are slowly fading away, new forms will rise and EIG has built an ecosystem to support marketing to this new generation of digital audiences.

Direct to Gamer Marketing

Reach the gamer demographic directly where they consume content and play in relevant and authentic ways.

Distribute content across our partner networks & ecosystem.

Fan Engagement

Attract fans to engage with your brand by utilising familiar games & content they already know and love.

Increase brand recall & campaign longetivity

Ai Enabled Insights

Understand your customer’s behaviours & receive smart insights to make data driven decisions.

Case Studies

Publisher sanctioned tournament India

18.6mil

Impressions

495

Teams competed

11.8k

Peak concurrent viewers

15.5%

Engagement rate

4000+

New users

Developed, organised and hosted a large scale multi-sponsor VALORANT online only event for India that was sanctioned by Riot Games South Asia

Brand activation - OPPO Malaysia

1.9mil

Impressions

640

Teams competed

15.5%

Engagement rate

6000+

New users

Consumer electronics brand OPPO chose us to develop an esports tournament IP and educate gamers about their phone’s KSPs that were uniquely designed for gamers. Also to receive customer feedback

Brand activation - HyperX Southeast Asia

2.5mil

Impressions

775

Teams competed

14.8%

Engagement rate

8000+

New users

Gaming peripheral brand HyperX wanted to revive an existing esports tournament IP and engaged us to organise and launch it for the Southeast Asian region

Co Marketing Campaign - Warner Music India

5.4mil

Views

775

Teams competed

14.8%

Engagement rate

8000+

New users

Warner Music India collaborated with us to co-market the launch of their new music video, with our esports platform featured in the video as well as the song used as the tournament theme